It’s enough to note the word Preethi in any Indian consumer’s residence and it will be certain to reach a tone of familiarity. Boasting involving being one associated with the largest mixie manufacturers in the entire country, Preethi, a leading brand, that runs on key values of client trust, ethics running a business practices and quality in products and services, has become a family name and has got made almost ten million sales throughout the country.

The manufacturer has to its credit, 14000 retailers and has 450 approved service centers of which serve all involving your repairs together with dedication. Moreover, you can find 93 customer care centers and ciento tres distributors in Asia. The brand has also had an international customer base like it reaches different countries like UNITED STATES, Canada, the Middle East, Sri Lanka, Philippines, Singapore, Malaysia, Nepal, Indonesia, Bangladesh, Down under and UK.

History of Preethi Kitchen Home appliances

Having started out in the year 1978, Preethi is one of the particular leading manufacturers of mixer grinders. Furthermore, the rand name has 8 manufacturing facilities spread over the states involving Tamil Nadu and Himachal Pradesh. During its inception, the brand had not been yet recognised, when it was started primarily with a party of enthusiastic associates and had its network only within the regions of Chennai. However with the rapid sales from the first few mixer grinders, the brand Preethi came to be plus since then, the brand has been at the forefront, regularly striving for quality, quality and creativity.

In the 33 years that typically the brand had put in on establishing on its own, it gained the positioning of being amount one in the country. Consequently, Preethi which was popular only in the southern area of India, soon started to be a national manufacturer and gained worldwide fame in a course of several years. Some of the key areas that the brand made a decision to target on are r and d, innovation, marketing strategy plus the services delivered. Research and development combined using market feedback, directed the brand to improve itself in numerous ways. The company also extensively centered on consumer conduct and rectified locations which needed improvement.

Quality parameters and even technology utilized

A single of the other key areas where typically the brand has rocketed higher, is its dedication to good quality and material. In fact , since 2002, the particular ISO 9001-2008 qualified brand has recently been growing annually at the rate of 25 percentage in addition to also has in order to its credit, some sort of host of prizes. The hallmark of the trademark, is the confidence of quality, which usually is evident inside every product that Preethi produces, whether or not its a current product or some sort of product under development. Some of typically the innovative technological inputs the brand features introduced in the array of products contain a 750W electric motor, super extractor, work and store center, flexi lid, processor chip n’ salad maker, turbovent technology, safe jar lock and even a three stage lid lock.

Marketing plans

Sincere and targeted, Preethi has often adhered to finest practices and constantly audits its revenue and distribution efficiencies. Moreover, the advertising efforts are constructed on solid foundations. With a clear understanding of consumer conduct, the rand name has progressed forward. Furthermore, typically the packaging design provides been one regarding the other plus points of this brand.

Products and series

Besides mixer grinders, the particular brand also extends its product selection to auto cookers, warmers, induction cooktops, electric cookers, wet mills, coffee makers, kettles and irons. Everyone of Preethi’s products are designed in adherence to be able to strict safety specifications and they are durable and robust, for continual use. The Preethi Royale – MAGNESIUM 200 Mixer Maker is really a chief illustration of the brand’s excellence. Furnished with best locking systems, metal steel jars, excess protection, high rpm, noiseless motors plus an ergonomic design for easy handling, get this product, a covetable choice for most individuals, looking for vital attributes within their mixer mills. Some of the categories under which in turn Preethi’s products are labeled under are business series, royale, magic, steele, blue foliage series, super smash series, nitro collection, daisy, lavender, strength one, economy series, spice and one hundred ten series.

Online Shopping

Together with the onset associated with online/ E-commerce websites, purchasing your wanted Preethi products such as mixer mills and induction cooktops has become much more easier. Think concerning it, you may avail easy and versatile, easy-payment options for example net banking, bucks on delivery or card on distribution, and make some sort of purchase from your convenience of your real estate and possess the advantage associated with the product shipped right at the doorstep. Moreover, whenever there is a purpose for a substitute, you could conveniently avail the exchange facility as well as the product will certainly be replaced in time span regarding few days. panasonic monster mixer grinder Along with all these positive aspects, online shopping provides truly established by itself as a feasible strategy to most doing work professionals who are usually at a reduction for time.

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